Empower sellers
with promotion creator tool
Empower sellers
with promotion creator tool
OVERVIEW
OVERVIEW
QUAT Store content creator tool for managing promotions boosted promotion revenue 50% and cut operational costs 46%
QUAT Store content creator tool for managing promotions boosted promotion revenue 50% and cut operational costs 46%
Observing content creators' workflows, I uncovered inefficiencies and took the lead in developing a system that simplifies the promotion creation process, minimizing reliance on engineering teams. This improvement empowered content creators to create promotions more quickly, boosting revenue and cutting operational expenses.
Observing content creators' workflows, I uncovered inefficiencies and took the lead in developing a system that simplifies the promotion creation process, minimizing reliance on engineering teams. This improvement empowered content creators to create promotions more quickly, boosting revenue and cutting operational expenses.
Sep 2023 - Nov 2023
Sole Product Designer
Sep 2023 - Nov 2023
Sole Product Designer
Sep 2023 - Nov 2023
Sole Product Designer
Design sprint facilitation // Hi-fidelity Prototyping // Usability Test // Systems design // Leadership & cross-functional alignment
Design sprint facilitation // Hi-fidelity Prototyping // Usability Test // Systems design // Leadership & cross-functional alignment
Collaborated with
3 Non-tech Teams & 2 Engineering Teams
Collaborated with
3 Non-tech Teams & 2 Engineering Teams
Collaborated with
3 Non-tech Teams & 2 Engineering Teams
Led problem discovery, secured stakeholder buy-in, and spearheaded usability testing through iterative prototyping
Led problem discovery, secured stakeholder buy-in, and spearheaded usability testing through iterative prototyping
IMPACT
IMPACT
The new internal tool accelerated promotion creation speed and reduced procedural inefficiencies, leading to increased promotion revenue
The new internal tool accelerated promotion creation speed and reduced procedural inefficiencies, leading to increased promotion revenue
Promotion Creation Speed
Promotion
Creation Speed
Promotion Creation Speed
120% ↑
120% ↑
120% ↑
Promotion Revenue
Promotion
Revenue
Promotion Revenue
50% ↑
50% ↑
50% ↑
Operational Cost
46% ↓
Operational
Cost
46% ↓
Operational Cost
46% ↓
BUSINESS OPPORTUNITY
BUSINESS OPPORTUNITY
30% of QUAT Store buyers made their first purchase via a promotion, showing strong potential to enhance impact
30% of QUAT Store buyers made their first purchase via a promotion, showing strong potential to enhance impact
Greater user engagement is expected by introducing more promotions with a wider variety in a more timely manner than is currently practiced, through means such as banners and time-limited offers.
Greater user engagement is expected by introducing more promotions with a wider variety in a more timely manner than is currently practiced, through means such as banners and time-limited offers.
WHO IS USER?
WHO IS USER?
Users are content creators, consisting of two segments: merchandisers and content designers
Users are content creators, consisting of two segments: merchandisers and content designers
Merchandiser
Merchandiser
Plans promotions, schedule discounts, and strategically position products to boost sales and improve customer experience
Plans promotions, schedule discounts, and strategically position products to boost sales and improve customer experience
Content Designer
Content Designer
Crafts visual assets like banners and detailed pages to effectively showcase products and communicate key messages
Crafts visual assets like banners and detailed pages to effectively showcase products and communicate key messages
PROBLEM
PROBLEM
Content creators face inefficiencies in the promotion creation process due to a heavy reliance on engineering teams
Content creators face inefficiencies in the promotion creation process due to a heavy reliance on engineering teams
At least 13 tasks, 4 different stakeholders
At least 13 tasks, 4 different stakeholders
Content creators struggle with the complexity and varying requirements for assets and specifications across different promotion types. This necessitates frequent reviews from the engineering team, creating dependencies. The structure is difficult to scale, often leading to timeline delays.
Content creators struggle with the complexity and varying requirements for assets and specifications across different promotion types. This necessitates frequent reviews from the engineering team, creating dependencies. The structure is difficult to scale, often leading to timeline delays.
HOW MIGHT WE
HOW MIGHT WE
Empower content creators to manage promotions autonomously
Empower content creators to manage promotions autonomously
DESIGN STRATEGY
DESIGN STRATEGY
Streamline processes by consolidating 13 tasks into 5 and reducing stakeholders from 4 to 2
Streamline processes by consolidating 13 tasks into 5 and reducing stakeholders from 4 to 2
The design strategy focuses on empowering content creators with autonomous promotion management capabilities. It also aims to reduce operational costs by incorporating automatic content validation within the internal upload tool.
The design strategy focuses on empowering content creators with autonomous promotion management capabilities. It also aims to reduce operational costs by incorporating automatic content validation within the internal upload tool.
CARD SORTING WORKSHOP
CARD SORTING WORKSHOP
Shape the information architecture for 4 promotion types, aligning it with users' natural workflows
Shape the information architecture for 4 promotion types, aligning it with users' natural workflows
I defined the key product requirements based on the assets users need to implement each promotion type and the frequent requests made to the engineering team during promotion management.
I defined the key product requirements based on the assets users need to implement each promotion type and the frequent requests made to the engineering team during promotion management.
USABILITY TEST
USABILITY TEST
Usability tests revealed that users found creating promotions easy and intuitive with our new system
Usability tests revealed that users found creating promotions easy and intuitive with our new system
I conducted usability tests with 8 QUAT Store merchandisers and content designers. Feedback was positive, and identified improvements were incorporated into the MVP through iteration.
01
“Will it look strange on screen?”
Users expressed concern about seeing how promotions would actually appear when creating them, which led us to consider implementing a preview feature.
02
“Required vs optional inputs are confusing”
Users wanted to ensure they had entered all necessary information, so we considered highlighting mandatory fields and alerting for missing information.
THE MVP EXPERIENCE
THE MVP EXPERIENCE
MVP included a promotion generator for banners, time-limited offers and coupons, enhanced with usability test-driven live previews and field indicators
MVP included a promotion generator for banners, time-limited offers and coupons, enhanced with usability test-driven live previews and field indicators
BANNER CREATION
BANNER CREATION
Create banner with configurable links, scheduling, and display management
Create banner with configurable links, scheduling, and display management
Content creators can now independently create and manage banners with landing pages, scheduling, and auto-validated image uploads, while providing direct control over display order and filtering - all without engineering support.
Content creators can now independently create and manage banners with landing pages, scheduling, and auto-validated image uploads, while providing direct control over display order and filtering - all without engineering support.
TIME LIMITED OFFER CREATION
TIME LIMITED OFFER CREATION
Create time-limited offer with automated countdown features
Create time-limited offer with automated countdown features
Content creators can now configure time-limited offers with promotion periods and product selections, complete with live preview functionality. The tool automates countdown display implementation - previously a manual engineering task per promotion - while enabling direct management of offer display order and selective removal.
Content creators can now configure time-limited offers with promotion periods and product selections, complete with live preview functionality. The tool automates countdown display implementation - previously a manual engineering task per promotion - while enabling direct management of offer display order and selective removal.
COUPON CREATION
COUPON CREATION
Create and distribute customizable coupons with bulk user targeting
Create and distribute customizable coupons with bulk user targeting
Content creators can now independently configure and distribute coupons without engineering support. The tool enables setting coupon names, expiration rules (by days or dates), discount types (fixed or percentage), and qualifying categories with minimum order amounts. Bulk coupon distribution is streamlined through user list uploads, replacing the previous manual, engineer-dependent distribution process.
Content creators can now independently configure and distribute coupons without engineering support. The tool enables setting coupon names, expiration rules (by days or dates), discount types (fixed or percentage), and qualifying categories with minimum order amounts. Bulk coupon distribution is streamlined through user list uploads, replacing the previous manual, engineer-dependent distribution process.
FURTHER ITERATION IDEA
FURTHER ITERATION IDEA
MVP VoC revealed critical need for automated price restoration in promotion management
MVP VoC revealed critical need for automated price restoration in promotion management
Analysis uncovered frequent revenue losses and customer confusion due to manual price restoration after promotions. Merchandisers had to manually reset product prices post-promotion, leading to occasional oversights that directly impacted revenue. This insight led to implementing scheduled price management, automating the restoration of original prices after promotion periods.
Analysis uncovered frequent revenue losses and customer confusion due to manual price restoration after promotions. Merchandisers had to manually reset product prices post-promotion, leading to occasional oversights that directly impacted revenue. This insight led to implementing scheduled price management, automating the restoration of original prices after promotion periods.
AUTOMATED PRICE RESTORATION
AUTOMATED PRICE RESTORATION
Prevent revenue loss with automated price scheduling system, eliminating manual restoration errors
Prevent revenue loss with automated price scheduling system, eliminating manual restoration errors
Implementing scheduled pricing for promotional periods eliminated the risk of forgotten price restorations and reduced revenue losses by 86%. The system supports merchandisers with real-time discount rate simulations and cost-based pricing alerts, ensuring both accurate promotion setup and automatic price restoration.
Implementing scheduled pricing for promotional periods eliminated the risk of forgotten price restorations and reduced revenue losses by 86%. The system supports merchandisers with real-time discount rate simulations and cost-based pricing alerts, ensuring both accurate promotion setup and automatic price restoration.
Concluding Thoughts
Concluding Thoughts
Promotions play a vital role in e-commerce, and this project provided a meaningful opportunity to enhance our promotional content management system. It was particularly rewarding to see how streamlined workflows contributed to business impact and operational efficiency.
Promotions play a vital role in e-commerce, and this project provided a meaningful opportunity to enhance our promotional content management system. It was particularly rewarding to see how streamlined workflows contributed to business impact and operational efficiency.
Through shadowing content designers and merchandisers in daily routines, I gained deep insights into the promotion creation process. This comprehensive understanding of end-to-end workflows enabled me to identify core user needs and present a unified solution. The insights helped me outline a strategic vision and roadmap that resonated with all team members, ultimately leading to a cohesive promotional management system.
Through shadowing content designers and merchandisers in daily routines, I gained deep insights into the promotion creation process. This comprehensive understanding of end-to-end workflows enabled me to identify core user needs and present a unified solution. The insights helped me outline a strategic vision and roadmap that resonated with all team members, ultimately leading to a cohesive promotional management system.
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MVP
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A/B Testing
A/B Testing
Business Strategy
Business Strategy
We conducted usability tests with 8 QUAT Store merchandisers and content designers. Feedback was positive, and identified improvements were incorporated into the MVP through iteration.
01
“Will it look strange on screen?”
Users expressed concern about seeing how promotions would actually appear when creating them, which led us to consider implementing a preview feature.
02
“Required vs optional inputs are confusing”
Users wanted to ensure they had entered all necessary information, so we considered highlighting mandatory fields and alerting for missing information.