Currently Product Designer at NRISE
Currently Product Designer at NRISE
5+ years at leading Korean startups,
iterated #1 products from 0-to-1 to 4x growth,
specialized in data-informed design
5+ years at
leading Korean startups,
iterated #1 products
from 0-to-1 to 4x growth,
specialized in
data-informed design
Build healthcare commerce 0-to-1
Build healthcare commerce 0-to-1
Build healthcare commerce 0-to-1
GMV 250%↑, Purchase conversion rate 6.8%↑
GMV 250%↑, Purchase conversion rate 6.8%↑
GMV 250%↑, Purchase conversion rate 6.8%↑
MVP
MVP
A/B Testing
A/B Testing
Diary Study
Diary Study
Business Strategy
Business Strategy
Restructure Korea’s #1 dating app home screen
Restructure Korea’s #1 dating app home screen
Restructure Korea’s #1 dating app home screen
New user engagement rate 40%↑, Paid conversion 19%↑
New user engagement rate 40%↑, Paid conversion 19%↑
New user engagement rate 40%↑, Paid conversion 19%↑
A/B Testing
A/B Testing
In-depth Interview
In-depth Interview
Usability Test
Usability Test
Build dividend portfolio analytics 0-to-1
Build dividend portfolio analytics 0-to-1
Build dividend portfolio analytics 0-to-1
Retention rate 32%↑, Growth within 2 months 200%↑
Retention rate 32%↑, Growth within 2 months 200%↑
Retention rate 32%↑, Growth within 2 months 200%↑
MVP
MVP
Usability Test
Usability Test
Fintech
Fintech
Build Korea’s #1 fitness free-to-premium funnel
Build Korea’s #1 fitness free-to-premium funnel
Build Korea’s #1 fitness free-to-premium funnel
Active subscriber 384%↑, Free to paid conversion 28%↑
Active subscriber 384%↑, Free to paid conversion 28%↑
Active subscriber 384%↑, Free to paid conversion 28%↑
A/B Testing
A/B Testing
Business Strategy
Business Strategy
Empower sellers with promotion creator tool
Empower sellers with promotion creator tool
Empower sellers with promotion creator tool
Promotion revenue 50%↑, Operational cost 46%↓
Promotion revenue 50%↑, Operational cost 46%↓
Promotion revenue 50%↑, Operational cost 46%↓
MVP
MVP
Usability Test
Usability Test
Internal Tool
Internal Tool
