A collection of product design work
across fintech, e-commerce, dating, and edtech
A collection of product design work
across fintech, e-commerce, dating, and edtech
Primarily customer-facing apps, with some internal tool experience along the way.
Primarily customer-facing apps, with some internal tool experience along the way.

Copy trading experience
for beginner-intermediate crypto users
Daily trading volume contribution 13%
Fintech
Crypto
Checkout unification for users shopping
within a fitness app
GMV 250%↑, Purchase conversion rate 6.8%↑
E-commerce
Home screen redesign
for Korea's #1 dating app
New user engagement 40%↑, Paid conversion 19%↑
Social
Dating

Promotion creator tool
for Korea's #1 fitness app
Promotion revenue 50%↑, Operational cost 46%↓
E-commerce
Internal Tool

B2B navigation redesign
for Korea's #1 edtech platform
B2B sales revenue 150%↑, Adoption inquires 26%↑
Edutech
B2B
Free-to-premium funnel optimization
for Korea's #1 fitness app
Free-to-premium funnel optimization for Korea's #1 fitness app
Active subscriber 384%↑, Free to paid conversion 28%↑
Fitness
Membership




Copy trading experience
for beginner-intermediate crypto users
Daily trading volume contribution 13%
Fintech
Crypto
Checkout unification for users shopping within a fitness app
GMV 250%↑, Purchase conversion rate 6.8%↑
E-commerce
Home screen redesign
for Korea's #1 dating app
New user engagement 40%↑, Paid conversion 19%↑
Social
Dating


Promotion creator tool
for Korea's #1 fitness app
Promotion revenue 50%↑, Operational cost 46%↓
E-commerce
Internal Tool


B2B navigation redesign
for Korea's #1 edtech platform
B2B sales revenue 150%↑, Adoption inquires 26%↑
Edutech
B2B
Free-to-premium funnel optimization for Korea's #1 fitness app
Active subscriber 384%↑, Free to paid conversion 28%↑
Fitness
Membership
US Dividend portfolio analytics 0-to-1
Retention rate 32%↑, Growth within 2 months 200%↑
Fintech